CONFIDENTIAL — Prepared exclusively for Prevail Care by 121 Group
Prepared by
121 Group
For
Prevail Care

Marketing Strategy &
Discovery Workshop

A structured, data-driven approach to building your marketing foundation

Prepared For
Frank Curtis & Chris Simcock
Directors, Prevail Care
Date
March 2026
Investment
$3,000
ex GST
View Proposal ↓
Executive Summary

The Opportunity

Prevail Care has built a $7M business with zero structured marketing. Imagine what's possible with a strategy.

⚠️
Current Gaps
  • ✗ No marketing function or dedicated resource
  • ✗ No analytics, tracking, or attribution in place
  • ✗ Minimal digital presence — 6 Instagram followers
  • ✗ $40K disability expo with no measurable return
  • ✗ No KPI tracking or marketing accountability
  • ✗ Invisible to competitors online
🚀
The Opportunity
  • ✓ $7M revenue with zero marketing = massive untapped potential
  • ✓ Build strategy before spending — not the other way around
  • ✓ Data-driven decisions replace gut-feel marketing
  • ✓ Every future dollar spent with precision & accountability
  • ✓ Clear KPIs and quarterly targets from day one
  • ✓ Competitive edge through strategic positioning
Current Situation

Where Prevail Care Stands Today

A snapshot of the current marketing landscape — and why action is needed now.

$7M
Annual Revenue
with $0 digital marketing spend
6
Instagram Followers
competitors have 1,800+
100+
Dedicated Staff
no marketing function
70+
NDIS Participants
high-risk focus
$40K
Disability Expo Spend
no measurable ROI
0
Analytics or Tracking
no data, no attribution
Our Recommendation

Strategy Before Spend

“Before spending a single dollar on advertising, we need to deeply understand your past and present — so we can define an evidence-based marketing strategy for your future.”

5 Key Deliverables

1
Detailed Participant Personas
Demographics, segments, behaviours, referral pathways — know exactly who you serve and how they find you
2
Revenue Attribution Mapping
Which services and participant segments drive the most revenue — and where to focus growth efforts
3
Quarterly Targets & Goals
A 12/24/36-month framework with clear milestones, growth targets, and accountability checkpoints
4
KPI Tracking Systems
Dashboards, reporting cadences, and accountability frameworks so you always know what's working
5
Reverse-Engineered Budget Model
Working backwards from your growth goals to define exactly what you need to invest — and where
What's Included

Three Phases

A structured engagement designed to deliver maximum insight with minimum disruption to your operations.

Phase 1
Discovery Workshop
  • Half-day facilitated video session
  • Business model deep-dive
  • 3–5 year marketing spend review (every dollar — agencies, expos, digital, print, sponsorships)
  • Growth ambitions & audience segments
  • Competitor landscape analysis
  • Brand positioning & messaging
Phase 2
Audit, Analysis & Personas
  • Full digital audit (all accounts)
  • Participant profiling & demographics
  • Revenue attribution modelling
  • Marketing spend ROI analysis
  • Competitive benchmarking
  • 3–5 detailed persona development
Phase 3
Strategy Development & Delivery
  • Comprehensive marketing strategy
  • Quarterly targets & goals
  • KPI tracking frameworks
  • Reverse-engineered budget model
  • Channel strategy (paid, organic, social, referral)
  • 12-month marketing roadmap
  • Content strategy recommendations
  • MarTech stack recommendations
Account Access

What We Need From You

To deliver a comprehensive strategy, we require access to key platforms and data sources.

🔑
Platform Access Required
All access is securely managed and can be revoked at any time
Digital Platforms
  • ● Google Ads
  • ● Google Analytics (GA4)
  • ● Google Business Profile
  • ● Facebook & Instagram (Meta Business)
  • ● LinkedIn company page
  • ● CRM / reporting platforms
Data & Assets
  • ● Revenue data (3–5 years)
  • ● Participant data (de-identified)
  • ● All marketing spend records
  • ● Brand assets (logos, style guides)
The Process

18-Day Timeline

From kickoff to strategy delivery in under three weeks.

1
Days 1–3
Onboarding & Prep
Questionnaire completion, data requests, account access provisioning, and scheduling the workshop session.
2
Days 4–5
Discovery Workshop
Half-day facilitated video session with all directors. Deep-dive into business model, marketing history, growth ambitions, and competitive landscape.
3
Days 6–15
Audit & Analysis
Comprehensive digital audit, participant analysis, revenue attribution, competitive benchmarking, and detailed persona development.
4
Days 16–18
Strategy Presentation
Complete strategy delivery via video presentation with interactive Q&A. Full documentation and roadmap handover.
Investment

Your Investment

$3,000
ex GST
($3,300 inc GST)
✓ One-off fixed fee
✓ No retainer
✓ No lock-in contract
Payment Terms
50% deposit on acceptance • 50% on strategy delivery
💡 Value Perspective
The $40K disability expo had no measurable return. This $3K investment delivers a complete, data-driven strategy that ensures every future marketing dollar is spent with precision and accountability.
Your Digital Growth Partner

Meet 121 Group

Australia’s full-service digital agency — strategy, media, creative and technology under one roof.

0
Active Clients
0
National Offices
0
Years Experience

Leadership Team

Adam Ducquet
Adam Ducquet
Managing Director
Kat Fremlin
Kat Fremlin
Account Director
Steven Pythas
Steven Pythas
Account Director & SEM
Michael Potts
Michael Potts
Social Manager
Chris Castellano
Chris Castellano
SEO Manager
Kate Lawrence
Kate Lawrence
Senior Account Manager

Trusted by Leading Australian Brands

Adora Fertility Care Pharmaceuticals ForHealth Healius Health&Co Laverty Pathology Partnered Health PracticeHub Primary Dental Primary Healthcare QML Pathology Skin Squared

Our Technology Partners

Proud partners with the world’s leading digital platforms

Google Partner Facebook Marketing Partner Microsoft Advertising Certified Instagram Partner YouTube Ads Partner Taboola Partner Pinterest Partner TikTok Partner LinkedIn Partner Klaviyo Partner Hotjar Partner Emarsys Partner

What Our Clients Say

“

I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business. With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space. More than anything, the team works on our campaigns with true passion & attentiveness — a level of care which is very difficult to find in the agency space.

Cameron McTavish
Former Head of eCommerce & Brand — Healius Pathology
“

We’ve been working with the team at 121 Group for the past 4 years on our digital strategy – including campaigns on Google Ads, Google My Business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI. More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs. Couldn’t ask for a better team to work with. A special shout out to Steven, Kurtly, Chris and Michael for all the amazing work and consistency in results.

Ramya Gorri
Head of Marketing — ForHealth
“

121 Group are great, they came on, learned quickly and got our campaigns in market while fixing a lot of things for us in the process. We’ve now happily retained them as our digital agency partner.

Fraser Creighton
Head of Marketing — Central Innovation
“

Berg Engineering Pty Ltd been working with 121 Group for the marketing needs, and the results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work. From branding to targeted campaigns, they’ve consistently exceeded our expectations. Their creativity, attention to detail, and timely execution have made a huge difference in our visibility and client engagement. I highly recommend 121 Group to any business looking to elevate their marketing efforts. Thank you for being such a reliable partner!

Nilu Berg
Head of Marketing — Berg Engineering
Next Steps

Ready to Build Your Marketing Foundation?

Let's get started.

Simply reply to confirm your interest and we'll schedule the onboarding call within 48 hours.

Accept Proposal →
Contact
Adam Ducquet
adam@121group.io
Reference
PC-MKT-2026-001
Valid Until
18 April 2026